Course curriculum

  • 1

    Course Introduction

    • Course Outline
  • 2

    Lesson 1 - Introduction to Digital Marketing

    • Webinar Video

    • Slides Presentation

    • Handouts & Additional Resources

    • Survey Questions
  • 3

    Lesson 2 - Knowing and Reaching Out To Your Customers

    • Webinar Video

    • Slides Presentation

    • Handouts & Additional Resources

    • Customer Avatar
  • 4

    Lesson 3 - Ecommerce: How to Sell Your Products Online

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources
  • 5

    Lesson 4 - Content Marketing: Using Content to Promote Your Product

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources
  • 6

    Lesson 5 - Social Media Marketing: Using Social Media to Connect to Your Customers

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources
  • 7

    Lesson 6 - Facebook & Instagram Marketing Tips for MSMEs

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources
  • 8

    Lesson 7 - Facebook Ads for Beginners to Promote Your Products Online

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources
  • 9

    Lesson 8 - New Digital Marketing Strategies to Explore Beyond 2020

    • Webinar Video

    • Slides Presentation

    • Handouts and Additional Resources